This week’s update will touch on several subjects, the first being the CVB’s continued commitment to promoting a safe and clean environment for visitors.
During the initial stage of travel planning, it is imperative that potential visitors see Virginia Beach as a safe and clean destination. In fact, the CVB team believes this factor outweighs all others. Now more than ever hotels, restaurants, retail businesses, attractions, event venues, transportation assets, and museums need to collaborate to assure consumers that the entire tourism value chain is safe, clean, and secure. And that’s why we continue to encourage businesses to take the pledge to Summer Smarter!
As the economic recovery continues, the CVB has taken several steps to ensure visitors feel safe and at ease. Additional language about the state’s mask usage requirement is being added to commercials; a social media ad about mask requirements has been produced that will run through October; a state-mandated public health and safety messaging "pop-up" has been added to the VisitVirginiaBeach.com homepage; we've designed "No Mask, No Service" signage that will be distributed to area businesses; and we are launching an in market, citywide digital campaign next week to educate visitors and locals of mask requirements as they enter various corridors of the city. Finally, our marketing team is collaborating with the City of Virginia Beach’s Communication Office on a larger regional campaign about mask usage requirements and other actions needed to keep us open and moving forward. Regional partners are looking to expedite implementation of this campaign and we will update you as it takes shape.
Earlier this week the CVB officially announced its new communications agency of record, FINN Partners. FINN, in collaboration with Brickell Partners, has hit the ground running and is working closely with our Director of Public Relations and Social Media Coordinator on upcoming projects.
Bill Hanbury, CVB Executive Advisor
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