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Virginia Beach Convention & Visitors Bureau

February 5, 2021

 

Good Morning Tourism Partners,

Good news from the Meetings & Conventions Team this week. The Virginia Association of Volunteer Rescue Squads and the Virginia State Firefighters Association have merged, and they are now known as “First Responders of Virginia.” Originally scheduled to meet in Virginia Beach this past fall, this newly formed group was forced to cancel due to coronavirus restrictions. The exciting news is that they are now confirmed to meet in Virginia Beach at the Convention Center this September. We are thrilled to have the opportunity to showcase what a great meeting location Virginia Beach is and how our amenities and outstanding service sets us apart from the competition. More details coming soon!

Our efforts to promote Virginia Beach in January were phenomenal. Here is a chart of our earned media coverage with live links so you can read the articles at your leisure.

 

JANUARY 2021 EARNED MEDIA COVERAGE HIGHLIGHTS

Outlet

Title

Date

Impressions

Ad Value

Virginia Beach Sports Center offers state-of-the-art facility

1/8/2021

291

$1

New York Amsterdam News(print and online)

Get planning: U.S. destinations for solo travelers

1/14/2021

        36,691

$412

We Asked 24 Bartenders: What Are You Drinking in Dry January?

1/21/2021

     680,357 

$1,300

We Asked 24 Bartenders: What Are You Drinking in Dry January?

1/21/2021

  5,370,770 

$10,100

Virginia Beach Expands Meetings Capacity With New Additions

1/25/2021

9,860

$19

Virginia Beach Expands Meetings Capacity With New Additions

1/25/2021

          1,550 

$3

Virginia Beach Expands Meetings Capacity With New Additions

1/27/2021

285

$1

10 Black Heritage Sites to Visit in 2021

1/28/2021

232,029

$436

We Asked 16 Bartenders: What’s Your Go-To Gin?

1/29/2021

     680,357 

$1,300

MSN

10 Black Heritage Sites to Visit in 2021

1/29/2021

69,614,364

130,900

Total Stories:

Total Impressions:

Total Ad Value Equivalency:

11

76,626,554

$144,472

 
 
As always, my team and I are here for you. Please don’t hesitate to reach out if we can be of assistance. I hope everyone has a great weekend.
 
Sincerely,
Nancy Helman 
CVB Interim Director

Quick Glance at Virginia Beach's Performance

Virginia Beach YoY Hotel Occupancy

Source: Smith Travel Research Inc. (STR) - Republication or other use of this data without the express written permission of STR is strictly prohibited.

 

Virginia Beach Weekly Occupancy Competition Set Comparison

Source: Smith Travel Research Inc. (STR) - Republication or other use of this data without the express written permission of STR is strictly prohibited.

 

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