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Virginia Beach Convention & Visitors Bureau

February 12, 2021

 

Good Morning Tourism Partners,

This was a busy week full of news and information shared during our AAC and DOS monthly meetings. Thanks to those who were able to tune in live to hear updates from our various CVB business unit and see the latest industry research and data. We appreciate the opportunity to engage with you. Links to both presentations are included below for those who were unable to join us.  

AAC Meeting

DOS Meeting

According to research*, Americans are looking for scenic beauty, warm weather outdoor activities, beach destinations, and national parks, with many planning to hit the road for their 2021 vacations. This sounds like they're looking for us! Virginia Beach offers all this and more. It is a great time to gear up for the summer season and I am happy to share that, with you in mind, we have the developed VB Smarter 2021, an update of last year's campaign which was widely received by the industry, our visitors and even our residents. Find out more here and please share with your staff and networks. Let's show America we are ready to host them, and all are welcome to our shores to enjoy our beaches, hotels, campgrounds, parks and attractions, restaurants, shops, and more.  

Please let me know if you have any questions or concerns. As always, my team and I are here for you so please don’t hesitate to reach out if we can be of any assistance. 

Have a great weekend! 

 
Sincerely,
Nancy Helman 
CVB Interim Director

*Research source:  Destination Analysts Coronavirus Travel Sentiment Index Report, January 18, 2021

Quick Glance at Virginia Beach's Performance

Virginia Beach YoY Hotel Occupancy

Source: Smith Travel Research Inc. (STR) - Republication or other use of this data without the express written permission of STR is strictly prohibited.

 

Virginia Beach Weekly Occupancy Competition Set Comparison

Source: Smith Travel Research Inc. (STR) - Republication or other use of this data without the express written permission of STR is strictly prohibited.

 

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