August 12, 2022
Dear Valued Tourism Industry Partners,
There is so much happening right now; the City’s energy is off the charts! Not only are we gearing up for a huge celebration of our surfing culture, we’re also thrilled to have a fantastic mural festival launching this week as well. Read more about all of this and more in this week’s Industry Update.
The 60th Annual Coastal Edge East Coast Surfing Championship By Vans- In just over a week, hundreds of surfers from beginners to pro will compete for surfing titles, loads of prizes, a place in history, and for the sheer love of surfing. Other beach-oriented sports and recreation include Action Sports: The Vans Pro World Surf League (WSL) 3000 Qualifier, the Quicksilver Roxy Supergrom Presented by Wes Lane, Vans Pro Autograph Signings, the Coastal Edge Thrash Skate Bash. Art and Fashion: The Coastal Edge East Coast Surfing Championship Featured Artist Onie Tonie, the Vans International Artist Live Painting, the Coastal Edge Rock the Block Fashion Show. Sustainability: Surfrider Foundation Virginia Chapter Beach Cleanups, Coastal Edge Hydration Stations, The Coastal Edge Sustainability Village. Music: The Audacy Oceanfront Concerts At the 60th Annual Coastal Edge ECSC Presented by Vans.
Check the ECSC website regularly for updates. Read last week’s CVB Industry Update for more details including a QR code for ticket purchases. All the fun starts in 9 days - join the countdown with us
Fifth Annual ViBE Mural Festival - Residents and guests alike are invited to view the 5th Annual Mural Festival this August 19 - 28, 2022. A total of 10 new murals will be painted by 10 different national and local artists at private properties through the arts district during the same 10 day period. This community-building project is the perfect fit for stimulating our local creative community with paid artist stipends and providing the public ample time to explore the district to watch the artists while they work. For more information, click here.
SummerFest at Town Center Offers Free Nightly Entertainment - Click here to see the lineup for this free concert series on the Town Center Fountain Plaza, courtesy of the Central Business District Association. The fun begins at 5:30 p.m. every night on the Plaza throughout summer.
My team and I stay committed to you and our industry. Please let us know if we can assist you in any way.
For the week of July 24-30, according to STR, Virginia Beach was within the top 25 performing DMO’s. Virginia Beach’s hotel occupancy rate for this week was down -4.9% year-over-year to 78.2%, from 82.2% and a -2.9% decline for the running 28 days. ADR was also down -0.9% to $161.01, where we saw an increase of 1% for the running 28 days. RevPAR was down -5.7% to $125.94, where we only saw a -1.9% decrease within the running 28-day trend. In comparison to 2019, we are only slightly down on occupancy with a decline of -2.8% but counter this with an ADR and RevPAR increase of 22.6% and 19.1% respectively. For the week of July 24-30 a majority of destinations in Virginia Beach’s competitive set saw a decline in occupancy, where destinations such as Coastal Carolina, NC saw a -6.8% decline in occupancy as well as Ocean City, MD seeing a -5.1% decrease in occupancy. Factors to consider include the state of the current economy and weather patterns along the East Coast of the United States during this time period.