December 9, 2022
Dear Valued Tourism Industry Partners,
While many have long known Virginia Beach is a year-round gem, it’s always refreshing to see press coverage focusing on how brightly we really shine during the shoulder season. The timing couldn’t be better for two very positive articles on our winter offerings and I’m pleased to share them with you today.
“A Winter Getaway to Virginia Beach,” recently published by AAA Tidewater, was written by freelance journalist Betsy Abraham and highlights our coastal vibe while mentioning many partner businesses who were contacted by Abraham to contribute to the piece. Read more here.
“These Classic U.S. Summer Destinations Are Worth Rediscovering This Winter” is featured in this month’s Men’s Journal. An excerpt: “The U.S. east coast is a bounty of beauty—with hundreds of miles of pristine shoreline, picturesque mountain ranges, and vast spaces of greenery to explore. July crowds know all about these places. But in the chillier, quieter off-season months of winter, these summer-geared towns, parklands, and offshore islands offer a completely different vibe for visitors venturing onto their frost-dusted slopes and shores.” Want to know what they said about Virginia Beach? Read the full article here!
Don’t Miss Food Lion Feeds Night at BayPort Credit Union Holiday Lights at the Beach, presented by Food Lion - In the spirit of the season, join Food Lion this Sunday, December 11 for a special Food Lion Feeds night at the BayPort Credit Union Holiday Lights at the Beach. On this special evening, Food Lion will collect donations of non-perishable food and money with proceeds benefiting Southeastern Virginia and Eastern Shore Food Banks. The suggested donation is a minimum of 5 non-perishable food items or $10. For more information, click here.
Speaking of holiday lights, check out the article and video created by Virginia Tourism Corporation showcasing the many holiday light shows across Virginia. See anything familiar?
Snow Globe Spectacular Returns to Town Center - Immerse yourself in the spirit of the season at Town Center of Virginia Beach! Experience the most beautiful lighting displays in Hampton Roads, festive street entertainment, Santa sightings and more. Among other fun, Town Center guests will be delighted and amazed during a self-guided tour of a unique collection of life-like winter wonderland snow globes. Find out more about this and other related events and happenings at Town Center, including Last Night on the Town, our area’s premier New Year’s Eve event, here.
For Town Center of Virginia Beach holiday event info, click here. For more information on Bayport Holiday Lights at the Beach, click here. Our Calendar of Events through June 2023 is now available on the Partner Pipeline and at this link for your convenience.
My team and I remain committed to you and our industry. Please let me know how we can assist.
Sincerely,
Nancy Helman
CVB Director
Hotel Performance for the Week of November 20 - 26, 2022: According to STR, Virginia Beach was within the top 25 performing DMO’s for the week of November 20 – 26. Virginia Beach’s hotel occupancy rate for this week was slightly down -8.3% at 41.7% occupancy but up 0.4% for the running 28-day trend. ADR was up 3.1% to $104.22 for the week and up 6.9% for the running 28-day trend. RevPAR was slightly down -5.5% at $43.43 but up 7.3% for the running 28-day trend. In comparison to 2019, we are up in regards to occupancy with an increase of 3.2% and an increase in ADR and RevPAR of 20.8% and 24.7% respectively.
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