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July 21, 2023
Dear Valued Tourism Partners:
We are in full swing of summer! I wanted to share my sincere appreciation for all that our partners are doing to make Virginia Beach shine for our visitors and locals visiting our destination. The temperatures are truly high for this time of year, so please make sure that you are taking care of each other, especially on those extremely hot days. If your guests are looking for something fun to do, please make sure you direct them to www.visitvirginiabeach.com/events. They will be able to find a variety of things to do throughout the City. Additionally, the long awaited Event Calendar has also been released. Click HERE to view.
Here’s some good news! Take a look at this sampling of recent press coverage:
- Fifty Grande included the Moxy Virginia Beach Oceanfront opening in “Coolest New Hotels That Opened In Spring 2023”
- Journalist Ramsey Qubein included the new Moxy Virginia Beach Oceanfront opening in the Forbes article titled “Spain, Greece, Japan And Vietnam Are Booming: 80 New Summer Hotel Openings”
CVB Sales Activity and News: The M&C Sales & Services Team is starting off the new fiscal year with several site visits hosting potential clients as well as preparing for some travel. Jamie Mitchell recently had a great site visit with the Virginia Association for Education and Rehabilitation of the Blind and Visually Impaired. Following that, she’s off to Richmond for an executive luncheon with the VA Society of Association Executives. Amy Overstreet is attending SGMP’s Old Dominion’s Board Retreat in Hampton, VA this week and completing her years of service on this board. We are in for another great week of sports in Virginia Beach as we host three events, welcoming over 2,000 talented athletes to the City. Kicking off the action is the 2023 Summer Bash at the Beach, taking place at the US Field Hockey Training Center. Meanwhile, the 2023 USTA L5 Open Boys & Girls 12's & 18's at the Virginia Beach Tennis Center will set the courts ablaze with intense tennis action. Last, but certainly not least, basketball enthusiasts will be in for a treat with the 2023 VBSC Summer Classic basketball tournament at the Virginia Beach Sports Center. This highly anticipated event will witness top-notch basketball talents battling it out on the court, showcasing their skills, athleticism, and sportsmanship. At the Convention Center, the Born Primitive Warehouse Sale opens today, and runs through tomorrow, and next weekend Treasures of the Earth Gem & Jewelry Show will be in house Saturday and Sunday.
Lane Shift Scheduled for 30th Street Starting July 24 - Due to construction, 30th Street from the Laskin Road roundabout to Baltic Avenue will be reduced from three lanes to two starting Monday, July 24. Two-way traffic will still be maintained. Weather permitting, work is scheduled from 7 a.m. to 4 p.m. July 24-27 and July 31 to Aug. 3. Advanced warning signs will be posted advising motorists of the work ahead. The road will be open fully by 4 p.m. each day. For additional information, contact Nate Nickel with Bissette Construction Corporation, 757-545-8500. Find the news release, which includes a map of the site, here.
Planning for the Future of Hampton Roads - The Hampton Roads Transportation Planning Organization (HRTPO) is updating the region’s Long-Range Transportation Plan (LRTP) to the horizon year 2050. Take a few minutes to share your thoughts on factors that can change the way the region develops, and how we travel to places we live, work and play. Get all the details and take the survey here. Please submit responses by Aug. 15.
Town Center Is Buzzing with Activity- And why not?! With two world-class performing arts centers, live musical performances, and a picturesque Fountain Plaza, there’s always something exciting happening in the Town Center of Virginia Beach! Get ready to add to your calendar after exploring their upcoming events here.
Accent lighting installed on Atlantic Avenue - A pilot program was run last season on the 2100 block of Atlantic Avenue to test new accent lighting fixtures. Ultimately, this lighting is intended to warm up the area and welcome guests shopping along the 1700-2400 blocks west of Atlantic Avenue. The pilot proved to be a success and lights were ordered to complete installation on the rest of the blocks. These updated lights replaced the older string lights used for many years in this area. The new fixtures are light in weight and wired with LED bulbs which offer a higher efficiency in operation and maintenance. The Public Works Building Maintenance division worked with the City’s entertainment contractor, Beachevents, to design and have the lights fabricated by Mega Light Show, LLC for installation by the REW Corporation.
EVENTS & HAPPENINGS
To view the Resort area nightly entertainment schedule, click here. For Town Center events and activities, please click here.
My team and I are committed to you and our industry and are here to help. Please let me know how we can assist.
Sincerely,
Nancy Helman
CVB Director
Hotel Occupancy for the week of July 2 - July 8: According to Smith Travel Research, Virginia Beach’s hotel occupancy rate rate for the week of July 2 – July 8 was up 1.1% year-over-year at 79.4% occupancy but down -1.5% for the running 28-day trend. ADR was up 1.7% at $251.56 for the week and up 0.7% for the running 28-day trend. RevPAR was up 2.9% at $199.77 but down -0.8% for the running 28-day trend. In comparison to the month of July 2019, we have a decrease in occupancy of -8.1% but counter this with an increase in ADR and RevPAR of 26.65% and 16.73% respectively.
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