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July 28, 2023
Dear Valued Tourism Partners:
August is definitely here! I hope everyone is doing their best to stay cool and hydrated as the temperatures rise.
Everyone is encouraged to let their voices be heard about the future of our region. The Hampton Roads Transportation Planning Organization is updating the area’s Long-Range Transportation Plan to the horizon year 2050. Take a few minutes to share your thoughts on factors that can change the way the region develops, and how we travel to places we live, work, and play. Get all the details and take the survey here. Please submit responses by Aug. 15.
We are thrilled with recent press coverage that shows we remain a family favorite!
- Spring media visit journalist Molly O’Brien featured Virginia Beach family-friendly activities in “The best vacation destination to visit in every state for a greener local getaway” in Insider.
- Family Destinations Guide included Virginia Beach in “Virginia Itinerary: A Friendly Guide To Exploring The Best of The State”
We’re pleased to report that the new bathroom and shower facility at the 20th Street connector park is now open and fully operational. Check it out!
CVB Sales Activity and News: This week, Jamie Rawls was in Winston Salem this week attending the Association Executives of North Carolina’s Annual Meeting while also making sales calls. Amy Overstreet conducted a site visit with AMR Management Services, an Association Management Company out of Lexington, KY. Sally Noona presented to the American Nephrology Nurses Association’s Board that was meeting at the Hilton this past weekend.
This week in Sports Tourism, we are proudly hosting the thrilling Youth Softball World Series! Organized by the esteemed Athletx Sports Group, this exciting event is set to bring together 700 talented young athletes and their families from around the country. The Princess Anne Athletic Complex will serve as the perfect stage for these budding softball stars to showcase their skills as they compete in the week-long tournament filled with fierce competition, unity, and unforgettable moments.
Also, this week we welcomed cruise ship passengers from the Caribbean Princess. Excursions included the Military Aviation Museum, Cape Henry Lighthouse, and free time to explore the Boardwalk/ Oceanfront.
Read more here: https://groupstoday.com/news/trends-shaping-outdoor-hospitality
Temporary Road Closure Scheduled for Sandpiper Road - Virginia Beach Public Works will temporarily close the southbound lane of Sandpiper Road near Porpoise Lane on Monday, July 31, and Tuesday, Aug. 1, to install an ADA ramp at the crosswalk. Work will occur from 8 a.m. to 4 p.m., weather permitting. There will be a flagging operation in this location to maintain traffic both ways during the lane closure. See affected area below.
Beat The Heat At Town Center - Looking for a break from the heat? From unique retail shops to delectable culinary treats, there is something for everyone and every taste at the beautiful Town Center of Virginia Beach! Explore their directory of unique retail shops, restaurants, and entertainment venues here. Stop in and cool off!
EVENTS & HAPPENINGS
The CVB Events Calendar for July 1 - December 31, 2023 may be found here. To view the Resort area entertainment schedule, click here. For Town Center events and activities, click here.
My team and I are committed to you and our industry and are here to help any way that we can. Please let me know how we can assist you
Sincerely,
Nancy Helman
CVB Director
CVB Strategic Pillars:
Engagement|Growth|Brand|Culture|Accountability
Hotel Occupancy for the week of July 9 - 15: According to Smith Travel Research, Virginia Beach’s hotel occupancy rate for the week of July 9 - 15 was down -4.3% year-over-year at 79.4% occupancy and down -2.3% for the running 28-day trend. ADR was up 4.5% at $240.71 for the week and up 1.9% for the running 28-day trend. RevPAR was slightly down -0.1% at $195.13 and down -0.4% for the running 28-day trend. In comparison to the month of July 2019, we have a decrease in occupancy of -6.13% but counter this with an increase in ADR and RevPAR of 21.19% and 14.02% respectively.
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